Heartopia × SANRIO CHARACTERS
The collab launches July 17, 2026. The pre-event is live now — here is how to get free Exhibition Passes before it starts.
Pre-event: earn free passes now
SANRIO CHARACTERS' Invitation · Jul 10, 2026 – Aug 24, 2026Live now
A daily login puzzle that runs before and during the collaboration. Log in each day to light up puzzle pieces and claim rewards.
How it works
- Log in daily during the pre-event window
- Each login lights up one piece of the SANRIO CHARACTERS puzzle
- Completing pieces unlocks the rewards below
Rewards
- Exhibition Passes (used to pull from the collab exhibition)
- Collab-exclusive wallpapers
Why it matters
Exhibition Passes are the currency for the collab gacha. Every pass earned here is one you do not have to pay for, so start the puzzle before July 17 rather than after.
Characters
Cinnamoroll
The white puppy with long ears who can fly. Sanrio's most popular character for several years running.
Kuromi
My Melody's rival, in her signature black jester hat with a pink skull.
My Melody
The white rabbit in a red or pink hood, one of Sanrio's longest-running characters.
Confirmed collab content
Collab Themed Exhibition
A themed exhibition (the game's gacha format) featuring Cinnamoroll, My Melody and Kuromi. Pulled with Exhibition Passes.
SANRIO Gachapon
A separate Sanrio-themed gachapon machine.
Furniture Market
A collab furniture market with Sanrio-themed items.
Pool contents land on July 17
The exhibition pool list, furniture market catalogue and full reward tables have not been published yet. We will fill them in on launch day rather than guess — check back on July 17.
Unconfirmed / leaked
Character vehicles for Cinnamoroll, Kuromi and My Melody
Reported from datamined/leaked content, not officially announced. Treat as unconfirmed until July 17.
Frequently asked questions
When does the Heartopia Sanrio collab start?
The collaboration officially begins on July 17, 2026. The SANRIO CHARACTERS' Invitation pre-event is already live — it started on July 10 and runs until August 24.
Which Sanrio characters are in Heartopia?
Three: Cinnamoroll, Kuromi and My Melody, confirmed by the official Heartopia account.
How do I get free Exhibition Passes for the Sanrio collab?
Log in daily during the SANRIO CHARACTERS' Invitation pre-event to light up puzzle pieces. The puzzle rewards Exhibition Passes and collab-exclusive wallpapers. Because passes are the collab gacha currency, doing the pre-event before July 17 means free pulls on day one.
How long does the Sanrio collab last?
An end date has not been announced. The pre-event runs to August 24, so the collab is expected to run at least until then. We will update this page when the official end date is confirmed.
Last updated: Jul 13, 2026
Sources:
- Official @MyHeartopia announcement, July 4 2026 (https://x.com/MyHeartopia/status/2073330987858039238)
- Official @MyHeartopia PV, July 11 2026